MBA: Marketing Concentration
MBA with Marketing Concentration
Staying competitive in today's dynamic business world means staying current with the latest strategic developments in marketing. As one of our 11 graduate concentrations, Keller's MBA in Marketing can provide you with a valuable understanding of the foundational theories of an essential business practice, as well as the relevant skills employers in this important field seek.
By taking advantage of our MBA degree program with a Marketing concentration, you can explore the effects of marketing on an organization and how to build and develop sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the program allows for customizing of your MBA by focusing on a variety of pertinent marketing topics, including market segmentation, targeting, positioning and research, pricing, channels of distribution, sales management, and advertising and marketing budgets.
Want to know more about how you can learn your MBA in Marketing from Keller? Request information and a member of our team can help answer your questions.
All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.
Total length of the MBA program with a Marketing concentration varies based on the number of courses taken per 8-week session. By successfully completing just one course per session, you could complete your degree program in as few as 32 months.
Total credit hours: 48
Required program: 30
Marketing concentration: 12
On Campus and Online
Keller Graduate School of Management offers the flexibility to complete your graduate program both on campus and online, depending on where you live. Our hybrid approach lets you register for both online and on campus courses. This flexibility allows students to balance work and life while preparing for the future. Program and course availability varies by location.
Chicago Cubs: Lessons From a Rebuild
An exclusive keynote panel discussion presented by Keller Graduate School of Management and ABC 7. Learn real-world lessons in leadership, bold moves and success from key members of the Chicago Cubs organization surrounding their recent turnaround.