MBA: Marketing Concentration
Staying competitive in today's dynamic business world means staying current with the latest strategic developments in marketing. As one of our 10 graduate concentrations, Keller's MBA in Marketing can provide you with a valuable understanding of the foundational theories of an essential business practice, as well as the relevant skills employers in this important field seek.
By taking advantage of our MBA degree program with a Marketing concentration, you can explore the effects of marketing on an organization and how to build and develop sound marketing plans for today's evolving economy. Integrating ethical and international concerns, the program allows for customizing of your MBA by focusing on a variety of pertinent marketing topics, including market segmentation, targeting, positioning and research, pricing, channels of distribution, sales management, and advertising and marketing budgets.
Want to know more about how you can learn your MBA in Marketing from Keller? Request information and a member of our team can help answer your questions.
Programs vary by location. For specific program details for Pennsylvania, refer to:
Pennsylvania catalog (PDF)
Coursework - MBA with a concentration in Marketing for Pennsylvania residents (PDF)
Tuition and Expenses for Pennsylvania residents (PDF)
All students enrolled in site-based programs will be required to take some coursework online and, for some programs and locations, a substantial portion of the program may be required to be completed online.