MBA: Marketing Concentration
MBA in Marketing
Staying competitive in today's dynamic business world means staying current with the latest strategic developments in marketing. As one of our 19 graduate concentrations, Keller's MBA in Marketing can provide you with a valuable understanding of the foundational theories of an essential business practice, as well as the relevant skills you need to succeed in this growing field.
By taking advantage of our degree program, you can explore the effects of marketing on an organization and learn to build and develop sound marketing plans for today's evolving economy, integrating ethical and international concerns. Specifically, you can customize your MBA in Marketing by focusing on a variety of pertinent topics, including market segmentation, targeting, positioning and research, pricing, channels of distribution, sales management, and advertising and marketing budgets.
Want to know more about how you can learn your MBA in Marketing from Keller? Request information and a member of our team can help answer your questions.
"My Keller classes really helped enhance my career in that I have greater financial knowledge and can accurately forecast and budget for my clients."
- Kevin Coursin, Keller Alumnus
Total program length varies based on the number of courses taken per 8-week session. That means that if you take 1 class per session, you could complete your degree program in as few as 32 months.
Total credit hours: 48
Required program: 30
Marketing concentration: 12