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Master of Business Administration <br />

Master of Business Administration

Marketing Concentration

MBA: Marketing Concentration

MBA in Marketing

Staying competitive in today's dynamic business world means staying current with the latest strategic developments in marketing. As one of our 17 graduate concentrations, Keller's MBA in Marketing can provide you with a valuable understanding of the foundational theories of an essential business practice, as well as the relevant skills you need to succeed in this growing field.

By taking advantage of our Marketing MBA degree program, you can explore the effects of marketing on an organization and learn to build and develop sound marketing plans for today's evolving economy, integrating ethical and international concerns. Specifically, you can customize your MBA in Marketing by focusing on a variety of pertinent topics, including market segmentation, targeting, positioning and research, pricing, channels of distribution, sales management, and advertising and marketing budgets.

Want to know more about how you can learn your MBA in Marketing from Keller? Request information and a member of our team can help answer your questions.

Graduation Requirements

Total Marketing MBA program length varies based on the number of courses taken per 8-week session. That means that if you take 1 class per session, you could complete your degree program in as few as 32 months.

Total credit hours: 48
Required program: 30
Marketing concentration: 12
Elective: 6

On Campus and Online

For those students who need the flexibility of studying online to balance work, school and life, but also want a classroom experience, we offer a mix of both on campus and online learning. Take some courses online and some at a location convenient for you, whichever best fits your schedule.

Chicago Cubs: Lessons From a Rebuild

An exclusive keynote panel discussion presented by Keller Graduate School of Management and ABC 7. Learn real-world lessons in leadership, bold moves and success from key members of the Chicago Cubs organization surrounding their recent turnaround.