MBA in Marketing Coursework
Required program courses (30 credit hours)
We've designed the core program courses in our MBA to provide you with the fundamentals to make an impact in the business world. See MBA Required Program Courses for a list of required coursework.
Marketing concentration courses (12 credit hours)
The concentration coursework is designed to further focus your MBA curriculum to better prepare you for success in a specific field or industry. To add a concentration to your MBA degree program, you may choose courses totaling 12 credit hours from the following list:
Click on a course name below for its full description.
New Product Development
Channels of Distribution
Elective courses (6 credit hours)
You can take your electives in a variety of career fields. Students may choose any electives for which they meet the prerequisites. Download the Academic Catalog and view "Course Offerings" for a complete list of courses that could satisfy your elective requirements.