MBA with an E-Commerce Management Concentration
“The hands-on approach in the classroom provided me with the necessary tools to build on existing strengths and face various challenges in the workplace.”
- Joan Cetera, Keller Alumna
Learn more about the advantages of studying at Keller. Request more information
MBA in E-Commerce Management
Today's professional climate often demands that up-and-coming leaders possess a savvy understanding of the dynamic business potential of e-commerce in addition to core business concepts. Our MBA in E-Commerce Management allows you to select courses that reflect your interests and career goals, and it's just one of 17 concentrations that can enhance your MBA degree program.
An MBA in E-Commerce Management explores the impact of e-commerce business practices and focuses on the infrastructure needed to deploy effective e-commerce solutions. It also presents a structured approach to establishing a new or add-on channel of distribution and explores formulating and implementing a plan consistent with a company's long-range corporate objectives developed in the context of its broad strategic issues.
Want to know more? Request information and a member of our team can help answer your questions.
Learn on campus, online or a mix of both
At Keller, we've integrated on campus and online learning so you can attend any of our 90+ campus locations, take your graduate classes online or do a combination of both.
Study at Keller on campus, online or a mix of both
We give you the flexibility to attend classes at any of our 90+ campus locations, take all of your graduate courses online or even do a combination of both.
Locations nearest you:- or -
Explore online learning
At Keller, we offer online graduate classes taught with the same focus on personal attention and academic rigor as classes taught on campus. And because courses are offered online, you can schedule working on your education around working on your career not the other way around.
On campus and online
For those students who need the flexibility of studying online to balance work, school and life, but also want a classroom experience, we offer a mix of both on campus and online learning. Take some courses online and some at a location convenient for you, whichever best fits your schedule.
Tuition, fees and expenses†
MBA with an E-Commerce Management Concentration1
- Total Required Credit Hours: 48
- Number of Standard Three-Semester-Credit Hour Courses: 16
- Tuition per Standard Three-Semester-Credit Hour Course: $2,298
- Textbook and Materials Expense2: $2,800
- Total Program Cost3: $39,608
Note: Tuition for Canadian residents enrolled in U.S.-based programs delivered online is charged in Canadian dollars at rates shown.
† Effective beginning July 2012.
1 Availability varies by location.
2 At average estimated per-course expense for textbooks and materials of $175; average estimated per-course expense does not apply to exam-prep courses, the per-credit-hour cost for which includes textbook and materials expense.
3 At current tuition rates and credit hours shown; includes $40 application fee ($30 for applicants at locations in Florida, Georgia and Tennessee), and average estimated textbook and materials expense.
Experience the real value of a graduate education
Not only will you be learning skills that could help you rise to the top of your field, you'll also be gaining a valuable credential that may affect your entire career. A graduate education could change your earning potential, ability to be promoted and more.
There are many scholarships and other financial aid options available for qualifying students that may help make your graduate education more affordable. Click one of the links below for more info.
MBA in E-Commerce Management Graduation Requirements
Total program length varies based on the number of courses taken per 8-week session. That means that if you take 1 class per session, you could complete your degree program in as few as 32 months.
- Total credit hours: 48
- Required program: 30
- E-Commerce Management concentration: 12
- Elective: 6
MBA in E-Commerce Management Coursework
Required program courses (30 credit hours)
We've designed the core program courses in our MBA to provide you with the fundamentals to make an impact in the business world. See MBA Required Program Courses for a list of required coursework.
E-Commerce Management concentration courses (12 credit hours)
The concentration coursework is designed to further focus your MBA curriculum to better prepare you for success in a specific field or industry. To add a concentration to your MBA degree program, you may choose courses totaling 12 credit hours from the following list:
Click on a course name below for its full description.
- Electronic Commerce Marketing Management (ECOM541) - 3 credit hours
- This course explores the world of e-commerce and its impact on business practices. Topics include opportunities, issues, alternatives and techniques to support development of an e-commerce marketing plan and a related website. Understanding customer needs and concerns is addressed, as is understanding their impact on members of the supply chain. Students evaluate alternative e-commerce websites, plan a site that meets marketing objectives and examine ways to promote the site to target audiences. Prerequisite: MKTG522
- Electronic Commerce Technology Management (ECOM542) - 3 credit hours
- This course focuses on the infrastructure needed to deploy effective e-commerce solutions. The basic structure of the Internet and computer technologies needed to develop e-commerce applications are covered. Students explore available telecommunications and computer infrastructure, and define future trends and directions. Prerequisite: MIS535
- Electronic Commerce Operations Management (ECOM543) - 3 credit hours
- This course presents a structured approach to establishing a new or add-on channel of distribution. Students review characteristics of the new distribution vehicle and develop its operations. They also identify and analyze e-commerce opportunities and evaluate their potential in the marketplace. Coursework focuses on concepts and practical activities related to forecasting, scheduling, inventory planning and logistics in the form of an operational plan. No prerequisite
- Electronic Commerce Strategy Management (ECOM544) - 3 credit hours
- This course focuses on formulating and implementing a plan consistent with a company's long-range corporate objectives, developed in the context of its broad strategic issues. Students use environmental assessment skills to address economic, cultural, social, technological and legal issues. They also study global competition issues and develop strategies that provide sustained competitive advantage. No prerequisite
Elective courses (6 credit hours)
You can take your electives in a variety of career fields. Students may choose any electives for which they meet the prerequisites. Download the Academic Catalog and view "Course Offerings" for a complete list of courses that could satisfy your elective requirements.
RESOURCESKeller Graduate School of Management
Academic Catalog (PDF)
See all courses offered at Keller.Download the latest version of Adobe Acrobat Reader