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MBA in Customer Experience Management Courses & Tuition
Master of Business Administration <br />

Master of Business Administration

Customer Experience Management Concentration

MBA in Customer Experience Management Coursework

Required program courses (30 credit hours)

We've designed the core program courses in our Customer Experience Management MBA to provide you with the fundamentals to make an impact in the business world. See MBA Required Program Courses for a list of required coursework.

Customer Experience Management concentration courses (12 credit hours)

The concentration coursework is designed to further focus your Customer Experience Management MBA curriculum to better prepare you for success in a specific field or industry. To add a concentration to your MBA degree program, you may choose courses totaling 12 credit hours from the following list:

Click on a course name below for its full description.

Principles of Customer Experience Management

Systems and Applications for Customer Experience Management

Brand Management and Customer Experience

Data Analytics for Customer Experience Management

Principles of Customer Experience Management
CXM527 – 3 credit hours
This course examines fundamental theories and concepts of customer experience management. Coursework emphasizes the importance of providing a single customer view across channels and products through data analysis, as well as differentiating customers’ needs. Through strategies including organizational design, technological platforms and social media, students become familiar with viewing the customer as a strategic asset, thus maximizing value for both the customer and the organization.
Prerequisite: None
Systems and Applications for Customer Experience Management
CXM541 – 3 credit hours
This course focuses on using software to manage customers’ experiences and impressions throughout a customer lifecycle. Coursework addresses using tools for gathering key insights into customers’ perspectives. Selecting, evaluating and recognizing the limits of software tools are examined, as are trends in the development of tools.
Prerequisite: CXM527
Brand Management and Customer Experience
CXM563 – 3 credit hours
In this course, students develop brand management and multi-channel customer experience programs. Students explore concepts of branding and building brand equity across new products and international markets. Customer engagement and loyalty strategies, used to increase customer satisfaction and create actionable insights from customer feedback, are examined.
Prerequisite: CXM527
Data Analytics for Customer Experience Management
CXM582 – 3 credit hours
This course addresses analyzing customer experience data. Topics include integrating customer data across multiple channels including web, offline marketing and direct marketing analytics. Data management strategies such as data warehousing and normalization are examined.
Prerequisite: CXM541

Elective courses (6 credit hours)

You can take your electives in a variety of career fields. Students may choose any electives for which they meet the prerequisites. Download the Academic Catalog and view "Course Offerings" for a complete list of courses that could satisfy your elective requirements.

FINANCING OPTIONS

There are many scholarships and other financial aid options available for qualifying students that may help make your graduate education more affordable. Click one of the links below for more info.