Graduate Certificate in Customer Experience Management
“I am an online student. If I leave a voicemail or an email, I get a return call or email within 24 hours.”
- Alicia Robinson, Keller Student
Customer Experience Management Graduate Certificate
With the growing impact of customer experience on business success comes an increasing need for well-qualified professionals in the field of Customer Experience Management. Our Graduate Certificate in Customer Experience Management can prepare you to track, shape and oversee interactions between customers and organizations — and ultimately sustain customer loyalty. Whether you are interested in understanding and managing consumer perspectives or pursuing a career in marketing or advertising, our Customer Experience Management Graduate Certificate can help take you to the next level.
Want to know more? Request information and a member of our team can help answer your questions.
Graduate Certificate Availability
Learn on campus, online or a mix of both
At Keller, we've integrated on campus and online learning so you can attend any of our 90+ campus locations, take your graduate classes online or do a combination of both.
Study at Keller on campus, online or a mix of both
We give you the flexibility to attend classes at any of our 90+ campus locations, take all of your graduate courses online or even do a combination of both.
Locations nearest you:- or -
Explore online learning
At Keller, we offer online graduate classes taught with the same focus on personal attention and academic rigor as classes taught on campus. And because courses are offered online, you can schedule working on your education around working on your career not the other way around.
On campus and online
For those students who need the flexibility of studying online to balance work, school and life, but also want a classroom experience, we offer a mix of both on campus and online learning. Take some courses online and some at a location convenient for you, whichever best fits your schedule.
Tuition, fees and expenses†
Customer Experience Management1
- Total Required Credit Hours: 24
- Number of Standard Three-Semester-Credit Hour Courses: 8
- Tuition per Standard Three-Semester-Credit Hour Course: $2,298
- Textbook and Materials Expense2: $1,400
Note: Tuition for Canadian residents enrolled in U.S.-based programs delivered online is charged in Canadian dollars at rates shown.
† Effective beginning July 2012.
1 Availability varies by location.
2 At average estimated per-course expense for textbooks and materials of $175; average estimated per-course expense does not apply to exam-prep courses, the per-credit-hour cost for which includes textbook and materials expense.
Experience the real value of a graduate education
Not only will you be learning skills that could help you rise to the top of your field, you'll also be gaining a valuable credential that may affect your entire career. A graduate education could change your earning potential, ability to be promoted and more.
There are many scholarships and other financial aid options available for qualifying students that may help make your graduate education more affordable. Click one of the links below for more info.
Customer Experience Management Graduate Certificate Requirements
Total program length varies based on the number of courses taken per 8-week session. That means that if you take 1 class per session, you could complete your degree program in as few as 16 months.
Total Credit Hours: 24
Customer Experience Management Graduate Certificate Coursework
Our graduate certificate coursework is designed so that you can earn the credentials and core competencies you need to move forward in your career. You can earn a standalone graduate certificate or you can transfer the qualifying credit hours toward earning a master's degree.
Required certificate courses (24 hours)
Click on a course name below for its full description
- Accounting and Finance: Managerial Use and Analysis (ACCT504) - 3 credit hours
- This course introduces core accounting and finance concepts and tools needed by managers. Topics are presented from a user perspective and include transaction analysis; financial statement analysis and interpretation; financial ratio analysis; job-order costing; cost-volume-profit analysis; and operational, cash and capital budgeting. No prerequisite
- Managerial Applications of Information Technology (MIS535) - 3 credit hours
- This course introduces structures, applications and management of corporate information systems. Coursework investigates how technology is changing the way we conduct communication, make decisions, manage people and improve business processes, as well as how it adds value to business. Students access the Internet to gather and use information, and analyze business decisions using decision support tools. No prerequisite
- Marketing Management (MKTG522) - 3 credit hours
- Marketing Management presents a structured approach to understanding and managing the marketing function. Each student chooses a product or service and develops a written marketing plan to learn how to determine and integrate elements of a marketing strategy. Topics include market segmentation, targeting, positioning and research; product decisions; pricing; channels of distribution; sales management; advertising; new product development; and marketing budgets. Special attention is given to applied business research and to the roles international and ethical considerations play in making marketing decisions. No prerequisite
- Project Management Systems (PROJ586) - 3 credit hours
- With an emphasis on planning, this course introduces project management fundamentals and principles from the standpoint of the manager who must organize, plan, implement and control nonroutine activities to achieve schedule, budget and performance objectives. Topics include project life cycles, organization and charters; work breakdown structures; responsibility matrixes; as well as planning, budgeting and scheduling systems. Planning and control methods such as PERT/CPM, Gantt charts, earned value systems, project management software applications and project audits are introduced. No prerequisite
- Principles of Customer Experience Management (CXM527) – 3 credit hours
- This course examines fundamental theories and concepts of customer experience management. Coursework emphasizes the importance of providing a single customer view across channels and products through data analysis, as well as differentiating customers’ needs. Through strategies including organizational design, technological platforms and social media, students become familiar with viewing the customer as a strategic asset, thus maximizing value for both the customer and the organization. No prerequisite
- Systems and Applications for Customer Experience Management (CXM541) – 3 credit hours
- This course focuses on using software to manage customers’ experiences and impressions throughout a customer lifecycle. Coursework addresses using tools for gathering key insights into customers’ perspectives. Selecting, evaluating and recognizing the limits of software tools are examined, as are trends in the development of tools. Prerequisite: CXM527
- Brand Management and Customer Experience (CXM563) – 3 credit hours
- In this course, students develop brand management and multi-channel customer experience programs. Students explore concepts of branding and building brand equity across new products and international markets. Customer engagement and loyalty strategies, used to increase customer satisfaction and create actionable insights from customer feedback, are examined. Prerequisite: CXM527
- Data Analytics for Customer Experience Management (CXM582) – 3 credit hours
- This course addresses analyzing customer experience data. Topics include integrating customer data across multiple channels including web, offline marketing and direct marketing analytics. Data management strategies such as data warehousing and normalization are examined. Prerequisite: CXM527
GET QUICK ANSWERS TO TOP QUESTIONS
What's the average total number of credit hours required for a program?
The total number of credit hours that you'll be required to take varies by program, and our courses average three-semester-credit hours. Our MBA program requires 16 courses, our Specialized Master's Degree Programs require 13 - 15 courses and our Graduate Certificates require 7 - 9 courses.
Do certain programs require more credit hours than others?
Yes, credit hour requirements do vary among degree programs because the course requirements vary among degree programs. Visit the graduate degree program page and click on the degree program that you're interested in to see specific coursework requirements.
How many programs does Keller offer?
Keller offers a wide range of graduate degree programs — an MBA with 17 concentrations, 7 Specialized Master's Degree Programs and 13 Graduate Certificates — in important business fields from accounting and finances to information systems and human resources.