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Customer Experience Management Certificate Courses & Tuition
Graduate Certificate <br />

Graduate Certificate

Customer Experience

Customer Experience Management Graduate Certificate Coursework

Our Customer Experience Management Graduate Certificate coursework is designed so that you can earn the credentials and core competencies you need to move forward in your career. You can earn a standalone graduate certificate or you can transfer the qualifying credit hours toward earning a master's degree.

Required certificate courses (24 hours)

Click on a course name below for its full description

Accounting and Finance: Managerial Use and Analysis

Managerial Applications of Information Technology

Marketing Management

Project Management Systems

Principles of Customer Experience Management

Systems and Applications for Customer Experience Management

Brand Management and Customer Experience

Data Analytics for Customer Experience Management

Accounting and Finance: Managerial Use and Analysis
ACCT504 – 3 credit hours
This course introduces core accounting and finance concepts, as well as tools used to summarize the accounting of business transactions into statements. Students use these tools to diagnose and document an organization's fiscal health, as well as examine financial analyses and statements for management control, decision-making and reporting.
Prerequisite: None
Managerial Applications of Information Technology
MIS535 – 3 credit hours
This course introduces structures, applications and management of corporate information systems. Coursework investigates how technology is changing the way we conduct communication, make decisions, manage people and improve business processes, as well as how it adds value to business. Students access the Internet to gather and use information, and analyze business decisions using decision support tools.
Prerequisite: None
Marketing Management
MKTG522 – 3 credit hours
Marketing Management presents a structured approach to understanding and managing the marketing function. Each MBA student chooses a product or service and develops a written marketing plan to learn how to determine and integrate elements of a marketing strategy. Topics include market segmentation, targeting, positioning and research; product decisions; pricing; channels of distribution; sales management; advertising; new product development; and marketing budgets. Special attention is given to applied business research and to the roles international and ethical considerations play in making marketing decisions.
Prerequisite: None
Project Management Systems
PROJ586 – 3 credit hours
With an emphasis on planning, this course introduces project management fundamentals and principles from the standpoint of the manager who must organize, plan, implement and control nonroutine activities to achieve schedule, budget and performance objectives. Topics include project life cycles, organization and charters; work breakdown structures; responsibility matrixes; as well as planning, budgeting and scheduling systems. Planning and control methods such as PERT/CPM, Gantt charts, earned value systems, project management software applications and project audits are introduced.
Prerequisite: None
Principles of Customer Experience Management
CXM527 – 3 credit hours
This course examines fundamental theories and concepts of customer experience management. Coursework emphasizes the importance of providing a single customer view across channels and products through data analysis, as well as differentiating customers’ needs. Through strategies including organizational design, technological platforms and social media, students become familiar with viewing the customer as a strategic asset, thus maximizing value for both the customer and the organization.
Prerequisite: None
Systems and Applications for Customer Experience Management
CXM541 – 3 credit hours
This course focuses on using software to manage customers’ experiences and impressions throughout a customer lifecycle. Coursework addresses using tools for gathering key insights into customers’ perspectives. Selecting, evaluating and recognizing the limits of software tools are examined, as are trends in the development of tools.
Prerequisite: CXM527
Brand Management and Customer Experience
CXM563 – 3 credit hours
In this course, students develop brand management and multi-channel customer experience programs. Students explore concepts of branding and building brand equity across new products and international markets. Customer engagement and loyalty strategies, used to increase customer satisfaction and create actionable insights from customer feedback, are examined.
Prerequisite: CXM527
Data Analytics for Customer Experience Management
CXM582 – 3 credit hours
This course addresses analyzing customer experience data. Topics include integrating customer data across multiple channels including web, offline marketing and direct marketing analytics. Data management strategies such as data warehousing and normalization are examined.
Prerequisite: CXM541

FINANCING OPTIONS

There are many scholarships and other financial aid options available for qualifying students that may help make your graduate education more affordable. Click one of the links below for more info.