Graduate Certificate in E-Commerce Management
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- Alicia Robinson, Keller Student
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E-Commerce Management Graduate Certificate
The innovative field of e-commerce is playing an increasingly important role in today's evolving business environment. Our E-Commerce Management Graduate Certificate can help you take advantage of the latest developments and leadership opportunities in this industry. With our E-Commerce Management Graduate Certificate, you can gain a marketable understanding of the e-commerce technical strategies necessary to develop impactful websites, strong marketing objectives and responsive target audiences.
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Graduate Certificate Availability
Learn on campus, online or a mix of both
At Keller, we've integrated on campus and online learning so you can attend any of our 90+ campus locations, take your graduate classes online or do a combination of both.
Study at Keller on campus, online or a mix of both
We give you the flexibility to attend classes at any of our 90+ campus locations, take all of your graduate courses online or even do a combination of both.
Locations nearest you:- or -
Explore online learning
At Keller, we offer online graduate classes taught with the same focus on personal attention and academic rigor as classes taught on campus. And because courses are offered online, you can schedule working on your education around working on your career not the other way around.
On campus and online
For those students who need the flexibility of studying online to balance work, school and life, but also want a classroom experience, we offer a mix of both on campus and online learning. Take some courses online and some at a location convenient for you, whichever best fits your schedule.
Tuition, fees and expenses†
E-Commerce Management Graduate Certificate1
- Total Required Credit Hours: 24
- Number of Standard Three-Semester-Credit Hour Courses: 8
- Tuition per Standard Three-Semester-Credit Hour Course: $2,298
- Textbook and Materials Expense2: $1,400
- Total Program Cost3: $19,824
Note: Tuition for Canadian residents enrolled in U.S.-based programs delivered online is charged in Canadian dollars at rates shown.
† Effective beginning July 2012.
1 Availability varies by location.
2 At average estimated per-course expense for textbooks and materials of $175; average estimated per-course expense does not apply to exam-prep courses, the per-credit-hour cost for which includes textbook and materials expense.
3 At current tuition rates and credit hours shown; includes $40 application fee ($30 for applicants at locations in Florida, Georgia and Tennessee), and average estimated textbook and materials expense.
Experience the real value of a graduate education
Not only will you be learning skills that could help you rise to the top of your field, you'll also be gaining a valuable credential that may affect your entire career. A graduate education could change your earning potential, ability to be promoted and more.
There are many scholarships and other financial aid options available for qualifying students that may help make your graduate education more affordable. Click one of the links below for more info.
E-Commerce Management Graduate Certificate Requirements
Total program length varies based on the number of courses taken per 8-week session. That means that if you take 1 class per session, you could earn your graduate certificate in as few as 16 months.
Total credit hours: 24
E-Commerce Management Graduate Certificate Coursework
Our graduate certificate coursework is designed so that you can earn the credentials and core competencies you need to move forward in your career. You can earn a standalone graduate certificate or you can transfer the qualifying credit hours toward earning a master's degree.
Click on a course name below for its full description.
Required certificate courses (24 credit hours)
- Electronic Commerce Marketing Management (ECOM541) - 3 credit hours
- This course explores the world of e-commerce and its impact on business practices. Topics include opportunities, issues, alternatives and techniques to support development of an e-commerce marketing plan and a related website. Understanding customer needs and concerns is addressed, as is understanding their impact on members of the supply chain. Students evaluate alternative e-commerce websites, plan a site that meets marketing objectives and examine ways to promote the site to target audiences. Prerequisite: MKTG522
- Electronic Commerce Technology Management (ECOM542) - 3 credit hours
- This course focuses on the infrastructure needed to deploy effective e-commerce solutions. The basic structure of the Internet and computer technologies needed to develop e-commerce applications are covered. Students explore available telecommunications and computer infrastructure, and define future trends and directions. Prerequisite: MIS535
- Electronic Commerce Operations Management (ECOM543) - 3 credit hours
- This course presents a structured approach to establishing a new or add-on channel of distribution. Students review characteristics of the new distribution vehicle and develop its operations. They also identify and analyze e-commerce opportunities and evaluate their potential in the marketplace. Coursework focuses on concepts and practical activities related to forecasting, scheduling, inventory planning and logistics in the form of an operational plan. No prerequisite
- Electronic Commerce Strategy Management (ECOM544) - 3 credit hours
- This course focuses on formulating and implementing a plan consistent with a company's long-range corporate objectives, developed in the context of its broad strategic issues. Students use environmental assessment skills to address economic, cultural, social, technological and legal issues. They also study global competition issues and develop strategies that provide sustained competitive advantage. No prerequisite
- Accounting and Finance: Managerial Use and Analysis (ACCT504) - 3 credit hours
- This course introduces core accounting and finance concepts and tools needed by managers. Topics are presented from a user perspective and include transaction analysis; financial statement analysis and interpretation; financial ratio analysis; job-order costing; cost-volume-profit analysis; and operational, cash and capital budgeting. No prerequisite
- Leadership and Organizational Behavior (MGMT591) - 3 credit hours
- This course examines inter- and intrapersonal dynamics as they affect achievement of corporate goals. Topics include theories of organizational behavior concepts and applications, including motivation, group dynamics, organizational communication processes, leadership, power, authority, team building and organizational development. Managing change in a complex domestic and international environment is also emphasized. Students are provided with a solid foundation for examining organizational behavior in a systematic manner. No prerequisite
- Marketing Management (MKTG522) - 3 credit hours
- Marketing Management presents a structured approach to understanding and managing the marketing function. Each student chooses a product or service and develops a written marketing plan to learn how to determine and integrate elements of a marketing strategy. Topics include market segmentation, targeting, positioning and research; product decisions; pricing; channels of distribution; sales management; advertising; new product development; and marketing budgets. Special attention is given to applied business research and to the roles international and ethical considerations play in making marketing decisions. No prerequisite
- Project Management Systems (PROJ586) - 3 credit hours
- With an emphasis on planning, this course introduces project management fundamentals and principles from the standpoint of the manager who must organize, plan, implement and control nonroutine activities to achieve schedule, budget and performance objectives. Topics include project life cycles, organization and charters; work breakdown structures; responsibility matrixes; as well as planning, budgeting and scheduling systems. Planning and control methods such as PERT/CPM, Gantt charts, earned value systems, project management software applications and project audits are introduced. No prerequisite
RESOURCESKeller Graduate School of Management
Academic Catalog (PDF)
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